When should hashtags be used and when should they be avoided? It's a question that an increasing number of people seem to be forgetting about asking and answering. These days there are hashtags wherever you look, from posters at bus stops to the bottom right hand corner of your favourite guilty pleasure on TV and the chocolate bar wrapper hidden in your desk draws.
The world finally got to see Apple's answer to the likes of Spotify, Google Play, Amazon Prime and Tidal this week. The brand launched Apple Music, its much anticipated streaming offering priced the same as all of its competitors at $9.99.
It's been a busy few months here at the Lost Boys HQ. One of many projects on the go has been to help launch The Drum Dream Awards; a shiny, new awards show that will champion the big ideas behind the UK's best creative campaigns across all disciplines and media channels.
On Thursday I was lucky enough to be invited to attend DigitasLBi's New Front event held at the beautiful High Line Hotel in Manhatten. New Front was founded by DigitasLBi 8 years ago and is a two week long festival celebrating digital content.
Dreading being separated from your beloved workmates this long weekend? Fear not. Assuming you're already Facebook buddies, you can keep in touch via collaborative video with Facebook's new Riff app. Riff lets users upload short video clips that loop similarly to Vine and Instagram video content.
Last night Lost Boys were invited to #TwitterStories at the Roundhouse in Camden, an event showcasing how Twitter's changed people's lives. @herdyshepherd1 talked about tweeting his everyday tasks on a farm, gaining a huge fan-base of 42,000 followers and getting a book deal.
How do you bring to life the thrill of a 270kph ride in the latest hot hatch from Honda in a 2m 2 space in the middle of Geneva International Motor Show? Lost Boys has created #RaceFace, a bespoke simulator designed to celebrate the sporty new Honda Civic Type R.
It's a statement causing ripples of excitement within the digital world. Last Monday in San Francisco, Apple launched the most eagerly anticipated piece of wearable tech ever. The UK release date of their digital timepiece, Apple Watch, is 24 th April. So what makes Apple Watch so special?
How Designers Grow The Future - The ever-increasing influence of design. Princess Reema's Mission to Empower Saudi Women - The professional and personal evolution of women in Saudi Arabia. Moonshots and Reality - Lessons from Project Look, the self-driving car. Wearables and the Happiness Quotient - Can wearables help us be happier?
A sprinkling of Sim Sala BimFirst we observe, then we invent. The recipe is different every time. Because our work reflects the enormous variety of people who inspire it.
It takes a very long time to become youngWe’re a surprising bunch. Different backgrounds. Different skills. But we all believe in the wisdom of youth. And that every day we can create something new.
Tobias Moellenbach Senior Producer
Karen Morris Senior Account Director
Luke Crawford Art Director
Tom Kavanagh Art Director
Elliot Hackney Senior Community Manager
Nancy Brown Content & Community Manager
Dan Price Social Operations Manager
Lydia Scott Account Manager
Keith Byrne Senior Creative
Jordan Hillier Senior Creative
David Lamb Lead Producer
Sarah Oliver Account Director
Cirine Drira Content Strategist
Emma Ahlqvist Illustrator
Gareth Olyott Senior Account Manager
Gemma Butler Creative Director
Iain McDonald Senior Designer
James Bradley Junior Designer
Jasmin Griffiths Head of Content and Distribution
Jenny Hughes Creative Copywriter
Jonathan Lyon Director of Strategic Insight
Nikki Godley Creative Producer
Kyson East Producer
Tom Quayle Designer
Tony Wright Social Strategist
You’re not from around these parts, are you?You need a guide with some local knowledge. A bit of patois. A knack for diplomacy. And rugged good looks. You know who to call.